|January 2006 heralded the birth of McQ - Alexander McQueen - a denim based ready to wear line which is referential in spirit focusing on London subculture to give a 'rock n roll' essence with product based on early iconic Alexander McQueen.|
Alexander McQueen's collections are known for both the emotional power and raw energy of his shows as well as the romantic but determinedly contemporary nature of his clothes. It is typical of McQueen to use the juxtaposition
between contrasting elements; fragility and strength, tradition and modernity and fluidity and severity. An openly emotional and even passionate viewpoint is realised with a profound respect and influence for the arts and crafts
tradition. Alexander McQueen's collections combine an in-depth working knowledge of bespoke British tailoring, the fine workmanship of the French Haute Couture atelier and the impeccable finish of Italian manufacturing. With awards
such as British Designer of the year 1996, 1997, 2001, and 2003, International Designer of the Year by The Council of Fashion Designer's of America (CFDA) in 2003, A Most Excellent Commander of The British Empire. (CBE) by her
Majesty the Queen in 2003, and the Fashion and Grooming Awards - Fashion Director's Award 2007, McQueen is a true ambassador in the fashion world.